About Us

BetterRhetor is located in Prescott, Arizona. We’re currently growing our team, assembling advisors, building our product, and making plans to seek financing.

In the first phase of development, we are designing and building our WholeStudent™ English Language Arts Instruction and Assessment module. When the module content is complete, we will validate it with a panel of experts – high school teachers, college instructors, and writing instruction and assessment specialists – then build a platform to deliver it to students and teachers for testing.

We are:

William earned a Ph.D. in American Studies from the University of Iowa. He worked for many years at ACT, Inc. in performance assessment development and was Director of Writing Assessments until 2015. He now brings rich experience in business, education, and test development together for a single purpose: building a lasting company that addresses key problems in education.

William is the author of the LevelUp blog. You can find some of his other publications HERE. Visit his LinkedIn profile HERE.

Rian earned a B.A. in Political Science from Villanova University and a M.A. in Curriculum and Instruction from George Mason University. He taught high school history and social studies in Washington, D.C. and Virginia. Since 2013 he has served as School Testing Coordinator at Albemarle High School in Charlottesville, Virginia. Rian served in the United States Marine Corps Reserve from 1984 to 1992.

Rebecca earned a B.F.A. from James Madison University and ran her own graphic design studio for over two decades. She has extensive experience in visual media, print communication, and day-to-day business management operations.

Do you want to help close the College Readiness Gap and improve the current college prep and assessment landscape? Join our email list to participate in the BetterRhetor community. Keep up with news and events, receive notices of new entries on the LevelUp Blog, and always feel free to write us at hello@better-rhetor.com or via the Contact page with any thoughts or questions.